Marketing

The website called Plurk is as quirky and eccentric as its name. Its tagline “your life, on the line” is definitely tongue-in-cheek as if offers to publish all your thoughts without censure and allows you to share your experiences with fellow plurkers. However, it favors brevity as it requires you to be concise by the [...]

After opening up to the public, it seems Yahoo Buzz has been able to generate quite some traction around the product. To me, the six month wait was rather disappointing in the sense that they didn’t blow me away with anything innovative. So far, it seems to be at par with Digg, Propeller and others [...]

Capturing leads and directing them to the website is an important element of internet marketing. We have placed multiple landing pages for the sole purpose of lead capturing that target one keyword phrase each. All of these landing pages have search engine optimized content. The landing pages are not too big, to avoid becoming boring. [...]

A story is a message or impression that we communicate with people. It is meant to be consistent throughout the campaign, across multiple channels. The marketing messages, blog posts, website content, emails, everything needs to be aligned to the story. Please don’t confuse the word ’story’ with something fictitious. Its just the actual and [...]

Our pre-launch campaign plays a significant role in our launch process - the better the pre-launch hype, the better the launch. Pre-launches are however tricky areas, if the product is still under development/testing when the campaign begins.
We know that we have to play with some extremely important mental triggers to get the kind of attention [...]

I’ll touch on the stuff that we’ve already covered before this launch sequence was published, so that you have a better feel for our pre-launch plans.
In March 2008, we launched our brochure website, video and squeeze page to capture names and email addresses of interested prospects. We also kicked off our domain optimization work, [...]

All event launches start with having a plan. I’m not going to discuss how the business opportunity was discovered, how the product specifications and development has taken place nor how we conducted our market research and early stage planning. This is because all of that work has already been done before we launched these blogs. [...]

Ok so now let’s walk through the Events Listed product website launch strategies that we are building and working on.
1- Building Traffic: Now that we have the blogs running, we need to drive traffic to it instead of letting the content go to waste. We know that there are a LOT of people out there [...]

I am going to blog about the entire website launch process from start to finish for my readers to enjoy front row seats, at a ground level. How is it relevant to you? Well the website is a product, and the product launch is an event. The same principles can be applied to launching any [...]

This is the third step in the planning sequence that I discussed in my post yesterday.
The event we are planning this launch for is the Events Listed social networking website launch. Since the event is effectively a product launch with the product being the website, the product development phase becomes very crucial to a successful [...]